Expertise

Driving ROI Through PR:

Message Infusion is built upon the veteran leadership of Michael Schultz, a seasoned public relations professional with in-house marketing and PR experience, and a decade of success growing the nation’s leading technology PR agency. Examples of the award-winning work Schultz performed include:

— Seized market-leading positions for nearly a dozen IT security companies with aggressive media relations campaigns.

— Introduced a new concept in educational software using only the power of the media, resulting in word of mouth campaigns that grew the company from a handful of beta customers, to more than 1,200 schools as customers in less than a year.

— Leveraged breaking news and industry trends to secure thousands of stories for clients.

— Changed opinions of the top industry analysts and influencers, resulting in speaking opportunities at top analyst conferences, establishing “top visionary” status for clients in Gartner’s Magic Quadrants, and resulting in direct recommendations for client products and services.

— Created entire new market categories, such as “Intrusion Prevention” in the security industry.

— Managed both sides of acquisitions, successfully driving valuation of nearly a dozen companies prior to sale, with significant results including one company selling for more than 100x revenue.

— Helped raise tens of millions in venture capital for a range of client companies, in various industries.

— Elevated the story for virtually unknown middleware technologies to position clients as the leader in the larger solution-focused market categories, driving the industry’s hottest trends.

— Drove reviews campaigns well beyond the typical product evaluation process, convincing influential reviewers to position client technologies as core “test bed” infrastructure to be used as part of the published evaluation process in product reviews.

— Launched and helped to drive entire industry standards, from direct leadership defining vision and application of the standard in media coverage, to educating the analyst community, to writing product, news and web site literature for partners ranging from Dell and Intel, to Juniper Networks and Microsoft.